We often feel reassured when we’ve chosen the right furniture, placed the order, received confirmation, and know that we’ll soon be the happy owners of a great piece of furniture.
Then, when the package arrives, it turns out that there is a huge gap between the furniture you want and the pile of objects and tools that are in the package. Then we are faced with the challenges of assembling furniture.
At SYRA we try to design our furniture so that the assembly process is not as daunting as it usually is.
There are certainly two common stereotypes about furniture assembly:
The first stereotype was obviously implanted in our minds from advertising, assuming that we’d never in our lives curled up in our living rooms swearing deliciously or throwing our hairpins at assembly drawings, while desperately searching for the number eight screw, which obviously couldn’t have been packed with the furniture, because it looks exactly like number six, of which there are two more, perhaps because if there were no number eight… more or less, more or less, more or less.
We have yet to see a single person or a family member who has spent quality time assembling furniture.
And instead of showing advertisements that tell us that we should feel bad even if we don’t feel good about assembling the furniture, the big furniture manufacturers could try to help us get through the whole thing as quickly as possible with simpler designs and easier-to-understand manuals.
So not only is home furniture browsing not a great pastime, it’s one of the worst things you can do in your spare time.
The other social expectation that oppresses the individual on this issue is that, in an endlessly sexist and gender-neutral way, manual labour in the home is for some reason strongly correlated with the socially recognised image of men. We believe that there is a much more pleasurable and enjoyable measure of masculine expression, so we try to find ways of assembling our furniture that do not take up more than necessary space for other, presumably more desirable pastimes.
Many people, precisely because they already know that this assembly is not so much fun, pay serious extra money to turn the pile of parts into furniture, or ask friends, acquaintances and family members to help them jump at the chance to do it. So either our wallets or our usable favour-credits suffer the damage of a complicated and, to us, opaque assembly method. We don’t want to put our customers in this situation.
At SYRA, we try to ensure that we send you furniture that can be assembled quickly and with minimal fittings, without the need for specialist help, saving you time and money. And if everything goes well, even the advertising can be right and you can have furniture ready to assemble quickly, easily and without fuss.
The uniqueness of our furniture lies not in the use of chirpy shapes, complicated functions or astonishing designs, but in the way they bring the warmth of home, nature and harmony. We want to give back to our furniture what is so often taken away from us in the daily rush and lack of time: calm and warmth.
The clean lines of our furniture, characterful motifs and vibrant, warm colours make it rich in detail. The beauty, tranquillity and joyful coexistence of the landscapes of the cities surrounding the Mediterranean are combined in the look of our furniture in wood and Mediterranean-style tiles.
are the founders of the SYRA brand
Our furniture is made with care and love to bring joy and harmony to your everyday life.
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All our products are available in limited quantities, so your home is guaranteed to be unique and unrepeatable!
Our furniture manufacturing partner is Liviel Kft., a Hungarian-based wood industry company with 30 years of experience, who mainly manufacture furniture for the Western European and Middle Eastern markets.
Every piece in our collection is made from recycled wood, in many cases 80-100-year-old wood.
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